Effective advertising: understanding when how and why advertising works/ Gerard J Tellis.

By: Tellis, Gerard JPublisher: New Delhi: Response Books, 2004Description: 201pISBN: 9788178293707Subject(s): Advertising | Consumers- AttitudesDDC classification: 659.1
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Books Books Mahatma Gandhi University Library
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659.1 P42 (Browse shelf) Available 52233
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Includes bibliographical references and index.

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