Effective advertising: understanding when how and why advertising works/ Gerard J Tellis.
Publisher: New Delhi: Response Books, 2004Description: 201pISBN: 9788178293707Subject(s): Advertising | Consumers- AttitudesDDC classification: 659.1| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books
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Mahatma Gandhi University Library General Stacks | 659.1 P42 (Browse shelf) | Available | 52233 |
Total holds: 0
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| 658.890 2 P8 Malcolm McDonald on marketing planning: | 659 Q2 Event marketing : | 659.1 P3 The (un)common sense of advertising: | 659.1 P42 Effective advertising: | 659.1 P5 Planning for power advertising: | 659.1 Q2 Ad critique: | 659.1 Q6 Advances in advertising research (Vol. VI) |
Includes bibliographical references and index.
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