Strategic brand management: building, measuring and managing brand equity/ Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob.

By: Keller, Kevin LaneContributor(s): Ambi M G Parameswaran | Isaac JacobPublisher: Noida: Pearson, 2015Description: 586pISBN: 9789332542204Subject(s): Brandname products-ManagementDDC classification: 658.827
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Item type Current location Call number Status Date due Barcode Item holds
Books Books Mahatma Gandhi University Library
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658.827 Q5 (Browse shelf) Available 53768
Total holds: 0

Includes index.

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