Strategic brand management: building, measuring and managing brand equity/ Kevin Lane Keller, Ambi M G Parameswaran and Isaac Jacob.

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Publication details: Noida: Pearson, 2015.Description: 586pISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode	Item holds
Books	Mahatma Gandhi University Library General Stacks	658.827 Q5 (Browse shelf(Opens below))	Available		53768

Total holds: 0

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Includes index.

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