The marketing of sport/ ed by John Beech and Simon Chadwick.
Publication details: Harlow: Prentice Hall, 2007.Description: xxxv, 555 p. : illISBN:- 9780273688266 (pbk.)
- 796.069 8 P7
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library General Stacks | 796.069 8 P7 (Browse shelf(Opens below)) | Available | 54059 |
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796.068 P4 Strategic sports event management / | 796.068 Q3 Measurement of playing field/ | 796.068 Q31 The business of sport management/ | 796.069 8 P7 The marketing of sport/ | 796.069 Q2 Management in physical education/ | 796.069 Q21 Methods and management of physical education/ | 796.069 Q22 Methods of administration and organization in physical education/ |
Includes bibliographical references and index.
Includes Web resources.
Introduction : the marketing of sport / Simon Chadwick and John Beech -- Marketing in for-profit and not-for-profit sport organisations / Paul Turner -- Alternative paradigms and sport marketing / Susan Bridgewater -- Understanding the sport marketing environment / Paul Kitchin -- Sport and consumer buying behaviour / Linda Trenberth and Ron Garland -- Sport organisation buying behaviour / Ann Bourke -- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and marketing information systems / Linda Trenberth and Ron Garland -- Managing sport products and services / David Harness and Tina Harness -- Developing and extending sports brands / Artemisia Apostolopoulou and James M. Gladden -- The sport integrated marketing communications mix / Maria Hopwood -- Direct, database and online marketing in sport / Paul Turner -- Sponsorship, endorsements, and naming rights / Michel Desbordes and Gary Tribou -- Sports public relations / Maria Hopwood -- Pricing sports and sports pricing strategies / Rudi Meir and Dave Arthur -- Distribution channels and sports logistics / Leigh Sparks -- Sports goods retailing / Leigh Sparks -- Strategic sport marketing / Dave Arthur -- Achieving competitive advantage and leading strategic change in sport organisations / Ann Bourke -- International sports marketing and globalisation / Susan Bridgewater -- Organisation, implementation, management and control of marketing in sport / Dave Arthur -- Managing service quality and innovation in sport / Gary Tribou and Michel Desbordes -- The future of sport marketing / Simon Chadwick -- The marketing of sport : a practitioner perspective / Nick Wake.
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