The business of events management/ ed by John Beech, Sebastian Kaiser and Robert Kaspar.
Publication details: Harlow: Pearson Education Limited, 2014.Description: xxii, 393 pISBN:- 9780273758624
- 394.2 Q41
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 394.2 Q41 (Browse shelf(Opens below)) | Available | 54078 |
Includes index.
Event management : an introduction / John Beech -- The dimensions of event management / Robert Kaspar -- Theories and models in event management / Sebastian Kaiser -- The business of sports and cultural events / Gernot Wolfram and Sebastian Kaiser -- The business of corporate events / Rob Davidson -- Managing people and the role of volunteers / Terri Byers and Samantha Gorse -- Marketing and destination branding / Martina Lettner and Rick Burton -- Financing events / Martin Schnitzer -- Event planning and strategy / Scott McRoberts, with Chris Charlebois and Clay Melnike -- Sustainable event management / Cheryl Mallen and Chris Chard -- Events, the law and risk management / Dominik Kocholl -- Event operations and project management / Martin Egger and Helmut Lux -- Events and new media technologies / Lukas Rossler -- The event life cycle / Robert Kaspar -- The role of sports and event venues / Louise Bielzer -- Economic impact evaluation of events / Norbert Schutte -- Events management and the hospitality industry / Stefan Walzel -- Creating and designing events / Hilary S. Carty -- Events in public spaces / Gernot Wolfram and Claire Burnill -- Events as sponsorship investment / Ariane Bagusat -- Trends in event management / Andreas Reiter.
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