Consumer behaviour: a European perspective/ Michael Solomon...[et al.].
Publication details: Harlow: Pearson Education Limited, 2014.Edition: 5th edDescription: xxviii, 672pISBN:- 9780273772729
- 658.834 209 4 Q4
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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Books | Mahatma Gandhi University Library General Stacks | 658.834 209 4 Q4 (Browse shelf(Opens below)) | Checked out to SHINO ABRAHAM (R20626) | 13/05/2022 | 54079 |
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658.834 2 Q4 Bounded rationality and industrial organization/ | 658.834 2 Q5 Consumer behaviour : | 658.834 2 Q91 Consumer behavior over the life course: research frontiers and new directions/ | 658.834 209 4 Q4 Consumer behaviour: | 658.84 P8 International marketing/ | 658.84 Q4 International marketing/ | 658.84 Q41 Global marketing: |
Includes bibliographical references and index.
Preface -- Guided tour -- About the authors -- Acknowledgements -- Publisher's acknowledgements -- Part a consumers in the marketplace -- An introduction to consumer behaviour -- A consumer society -- Shopping, buying and evaluating -- Part b how consumers see the world and themselves -- Perception -- The self -- Motivation, values and lifestyle -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Individual decision-making -- European consumers and their social groups -- Groups and social media -- European family structures, household decision-making and age cohorts -- Income and social class -- Part e culture and european lifestyles -- Culture and consumer behaviour -- Cultural change processes -- New times, new consumers -- Glossary -- Indexes.
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