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Global marketing and advertising: understanding cultural paradoxes/ Marieke de Mooij
Publication details: Los Angeles: Sage Publications Ltd, 2022.Edition: 6th edDescription: 504 pISBN:- 9781529732504
- 658.8 R2
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Mahatma Gandhi University Library Processing Center | 658.8 R2 (Browse shelf(Opens below)) | Available (Restricted Access) | 66391 |
Total holds: 0
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| 658.403 8 R3 Knowledge audit: paradigms for information scientists/ | 658.409 2 Q4 Leadership psychology : | 658.45 Q6 Managerial communication: | 658.8 R2 Global marketing and advertising: understanding cultural paradoxes/ | 658.827 019 Q5 Brand psychology : | 658.827 Q51 The brand challenge : | 658.872 Q5 Social media marketing: |
Including bibliographic references and index
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