Consumer behavior: concepts and applications
Publication details: New Delhi, Tata McGraw-Hill Publishing Company Ltd ; 2002Edition: Ed.4ISBN:- 0-07-047381-1
- 658.834 2 P2;1
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
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Mahatma Gandhi University Library | English | 658.834 2 P2;1 (Browse shelf(Opens below)) | Available | 32908 |
Total holds: 0
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658.83 Q01 Marketing research: tools and techniques | 658.834 2 L2 Consumer behaviour | 658.834 2 P2 Consumer behavior: concepts and applications | 658.834 2 P2;1 Consumer behavior: concepts and applications | 658.834 2 P4 Consumer behaviour: text and cases | 658.834 2 P7 Consumer behavior: building marketing strategy | 658.834 N2 Post modern consumer research: the study of consumption as text |
David L Loudon and Albert J Della Bitta
Includes bibliographical references and index
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