Market research: a guide to planning, methodology and evaluation

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Publication details: London, Kogan Page Limited; 2002Edition: Ed.3ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Mahatma Gandhi University Library	English	658.83 P2 (Browse shelf(Opens below))	Available		34315

Total holds: 0

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Previous	658.83 N92 Marketing research: measurement, method and application	658.83 N93 Contemporary marketing research	658.83 P1 Marketing research: an applied orientation	658.83 P2 Market research: a guide to planning, methodology and evaluation	658.83 P21 Qualitative market research: principle and practice	658.83 P3 The handbook of international market research techniques	658.83 P4 Market intelligence: how and why organizations use market research	Next

Includes bibliographical references and index

Paul Hague

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