Consumer behavior: building marketing strategy
Publication details: New Delhi, Tata McGraw-Hill Publishing Company Ltd; 2007Edition: 9th edISBN:- 0-07-060086-4
- 658.834 2 P7
Item type | Current library | Collection | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|---|
![]() |
Mahatma Gandhi University Library | English | 658.834 2 P7 (Browse shelf(Opens below)) | Available | 37202 |
Total holds: 0
Browsing Mahatma Gandhi University Library shelves, Collection: English Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
![]() |
||
658.834 2 P2 Consumer behavior: concepts and applications | 658.834 2 P2;1 Consumer behavior: concepts and applications | 658.834 2 P4 Consumer behaviour: text and cases | 658.834 2 P7 Consumer behavior: building marketing strategy | 658.834 N2 Post modern consumer research: the study of consumption as text | 658.834 Q0 Consumer behaviour | 658.84 P1 Marketing channel management: a customer centric approach |
Del I Hawkins, Roger J Best, Kenneth A Coney and Amit Mookerjee; contributor Eric C Koch
Includes bibliographical references and index
There are no comments on this title.