Fundamentals of marketing research

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Books	Mahatma Gandhi University Library	English	658.83 P5 (Browse shelf(Opens below))	Available		37352

Total holds: 0

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Previous	658.83 P21 Qualitative market research: principle and practice	658.83 P3 The handbook of international market research techniques	658.83 P4 Market intelligence: how and why organizations use market research	658.83 P5 Fundamentals of marketing research	658.83 P51 Marketing research: concepts and practices in India	658.83 P6 Marketing research: concepts and cases	658.83 P9 Marketing research: in a digital information environment	Next

Includes bibliographical references and index

Scott M Smith and Gerald S Albaum

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