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Evaluating public relations: a best practice guide to public relations planning, research and evaluation

By: Series: PR in practice seriesPublication details: New Delhi, Kogan Page India Pvt Ltd; 2008Edition: 2nd edISBN:
  • 978-81-7554-385-0
Subject(s): DDC classification:
  • 659.2 P81
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Includes bibliographical references and index

Tom Watson and Paul Noble

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