Advances in advertising research (Vol. VI) the digital, the classic, the subtle and the alternative/ Ed. by Peeter Verlegh and Hilde Voorveld
Publisher: Switzerland: Springer Gabler, 2016Description: 406 pISBN: 9783658105570Subject(s): Advertising | Marketing | BusinessDDC classification: 659.1 Online resources: Click here to access online| Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
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Books
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Mahatma Gandhi University Library General Stacks | 659.1 Q6 (Browse shelf) | Available | 59728 |
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| 659.1 P42 Effective advertising: | 659.1 P5 Planning for power advertising: | 659.1 Q2 Ad critique: | 659.1 Q6 Advances in advertising research (Vol. VI) | 659.1 Q7 Advertising creative: | 659.132 P01 The craft of copywriting / | 659.133 Q7 Measuring electronic word-of-mouth effectiveness : |
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