Segmentation in social marketing : process, methods and application / Ed. by Timo Dietrich, Sharyn Rundle-Thiele and Krzysztof Kubacki
Publication details: Switzerland: Springer, 2017.Description: 214 pISBN:- 9789811018336
- 658.8 Q72
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Books | Mahatma Gandhi University Library General Stacks | 658.8 Q72 (Browse shelf(Opens below)) | Available | 59775 |
Total holds: 0
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658.8 Q7 Marketing | 658.8 Q7.2 Principles of marketology, Volume 2 : | 658.8 Q71 Services marketing cases in emerging markets : | 658.8 Q72 Segmentation in social marketing : | 658.8 Q8 Services marketing: text and cases/ | 658.8 R0 Marketing management: a cultural perspective/ | 658.802 Q11 Marketing communications : |
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