Persuasion, social influence, and compliance gaining / Robert H. Gass and John S. Seiter.
Publication details: Boston : Allyn & Bacon, 2011.Edition: 4th edDescription: xiv, 370 p. : illISBN:- 9780205698189
- 303.342 Q1
Item type | Current library | Call number | Status | Date due | Barcode | Item holds |
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303.34 Q3 Follow the leader : | 303.34 Q5 Meeting the ethical challenges of leadership: | 303.34 Q61 Discovering the spirit of ubuntu leadership: compassion,community and respect/ | 303.342 Q1 Persuasion, social influence, and compliance gaining / | 303.372 095 4 Q4 Countering naxalism with development: | 303.372 095 4 Q5 Unequal worlds : | 303.372 Q1 Creating capabilities: |
Includes bibliographical references and indexes.
Why study persuasion? -- What constitutes persuasion? -- Attitudes and consistency -- Credibility -- Communicator characteristics and persuadability -- Conformity and influence in groups -- Language and persuasion -- Nonverbal influence -- Structuring and ordering persuasive messages -- Sequential persuasion -- Compliance gaining -- Deception -- Motivational appeals -- Visual persuasion -- Esoteric forms of persuasion -- The ethics of persuasion.
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