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Marketing accountability: how to measure marketing effectiveness / Malcolm McDonald and Peter Mouncey.
Publication details: London ; Kogan Page, 2009.Description: viii, 293 p. : illISBN:- 9780749453862
- 658.800 72 P9
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Mahatma Gandhi University Library General Stacks | 658.800 72 P9 (Browse shelf(Opens below)) | Available | 49543 |
Total holds: 0
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| 658.78 P7 Business logistics/supply chain management: | 658.800 1 Q0 Marketing theory: | 658.800 1 Q6 Marketing theory: | 658.800 72 P9 Marketing accountability: | 658.800 917 67 Q6 Islamic marketing : | 658.8 N2;1 Modern marketing management | 658.8 P21 Marketing management: planning, implementation and control |
Includes bibliographical references and index.
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